Industry veteran He Maojun joins onsemi, appointed as China General Manager - Gasgoo

Veteran semiconductor executive He Maojun has joined onsemi as Vice President of System Products for China and General Manager of China. With over two decades of experience in systems engineering and ... Read original →

He Maojun’s appointment at onsemi is far more than an executive reshuffle—it signals a strategic pivot in the global power semiconductor race. His Bosch background in electrified drivetrains and startup experience will accelerate onsemi’s shift from component supplier to integrated system solutions, directly addressing Chinese EV makers’ demand for SiC modules and intelligent power management. Technically, this pressures upstream wafer suppliers to boost yields and pushes Tier 1s toward platform standardization. Geopolitically, while local R&D mitigates U.S.-China export control risks, compliance costs for technology transfer will rise. Competitors like Infineon and STMicroelectronics will likely counter by deepening co-innovation labs with Chinese OEMs. Within 18 months, system-level revenue from China could exceed 35% of onsemi’s regional total, positioning the country as a global innovation origin—not just a market.