Macronix and Winbond post record June revenue as memory prices stay firm

Macronix and Winbond (Taiwan, China) hitting record Q2 2026 revenues reflects not just cyclical demand recovery but a structural shortage in niche memory markets. Technically, this pressures MCU, CIS, and PMIC vendors to migrate below 40nm, freeing mature-node capacity for higher-margin NOR Flash. Compliance-wise, tightening U.S. export controls on semiconductor equipment compel both firms to shift test/assembly operations to Southeast Asia, raising costs by 5–8%. While Samsung and Micron focus on DRAM/NAND, they’re quietly evaluating NOR line restarts to capture spillover profits. Over the next 12–24 months, sustained AIoT and ADAS adoption could keep prices elevated—but if foundries aggressively expand 40–55nm capacity, a supply glut may trigger a price crash by late 2027.