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SK hynix shifts to DRAM as margins top HBM, opening HBM chance for Samsung - CHOSUNBIZ - Chosunbiz

biz.chosun.com 2026-06-23 Chosunbiz
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DRAM marketHBM4SK hynixSamsung Electronicssemiconductor industrymemory chipsmarket strategyprofit margincapacity expansionsupply chaininvestment bankschip design
News Summary
SK hynix is shifting its strategic focus toward the commodity DRAM market, slowing the expansion of 6th-generation high bandwidth memory (HBM4) production. This move is driven by the fact that DRAM ma... Read original →
Industry Analysis
SK hynix’s pivot from HBM4 to commodity DRAM reveals a critical inflection: AI memory demand is plateauing sooner than expected. This triggers cascading effects—upstream EUV tool orders face volatility, GPU architects must reassess bandwidth overdesign for NVIDIA’s Rubin platform, and widening DDR5/HBM3E price gaps could delay AI server cost curves. Samsung now has a rare opening to reclaim HBM leadership, but yield ramp speed is the bottleneck. Geopolitically, the EU Chips Act intensifies supply chain scrutiny; heavy reliance on U.S. cloud long-term contracts (e.g., Microsoft) exposes Korean firms to secondary sanctions risk. Over the next 18 months, the memory sector will settle into a “high-margin, low-growth” equilibrium, with structural HBM oversupply looming. Companies with dual DRAM-HBM flexibility—Samsung foremost—will dominate the next cycle.
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