UK RTX 5090 prices rise to over double Nvidia’s MSRP - OC3D

In the UK, Nvidia's flagship graphics card, the RTX 5090, is now selling for more than double its official MSRP, with the cheapest model priced at £3,939.98—119% above Nvidia’s listed price of £1,799.... Read original →

The soaring RTX 5090 prices reveal deep imbalances in the global semiconductor supply chain. Technologically, constrained high-end GPU production directly impacts AI computing and content creation sectors, intensifying supply-demand mismatches. From a compliance standpoint, geopolitical tensions are escalating export restrictions, particularly affecting supply chains through Taiwan, China and Hong Kong, China, raising operational costs and delivery risks for manufacturers. In competitive dynamics, while Nvidia maintains its MSRP, third-party premiums erode its pricing control; ASUS and others may accelerate differentiated offerings to capture margin gains. Over the next 12–24 months, unless supply constraints ease, GPU pricing will remain under pressure, with high-end cards increasingly concentrated in data center and workstation markets, while consumer demand may continue to wane.