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Apple CEO Tim Cook Signals Price Hikes Amid Memory Chip Shortage
Apple CEO Tim Cook Signals Price Hikes Amid Memory Chip Shortage
1 min read
Updated on 18 Jun 2026, 11:45 AM
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Apple CEO Tim Cook has indicated that the company will raise product prices in response to a global memory chip shortage, which
2026-06-18
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Apple outgoing CEO Tim Cook has confirmed that price increases across the company's product lineup are now unavoidable due to the surging costs and tightening supply of memory and storage chips. In an interview with The Wall Street Journal, Cook explained that the situation has become unsustainable, as consumer electronics firms face fierce competition for components that are increasingly being di
2026-06-18
digitimes.com
2026-06-18
In an exclusive interview with The Wall Street Journal, Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb. He said Apple has spent the past stretch trying to shield customers from these cost increases, but the situation has become "unsustainable."
2026-06-18
digitimes.com
2026-06-18
Following the announcement in April 2026 that the AI5 chip design had been finalized, Tesla CEO Elon Musk introduced a new benchmark, stating that under yield considerations, the AI6 chip is expected to set a new record for maximum usable computing power per wafer.
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2026-06-18
SK Group's combined market capitalization on the South Korean stock market surpassed KRW2,000 trillion (US$1.32 trillion) for the first time as of the June 16 close, driven by strength in AI memory demand and a high-profile visit by Nvidia's CEO that reinforced ties with SK Hynix and broader AI infrastructure plans. According to reports from SBS, YTN, ET Newsand Yonhap, the group's 19 listed subsi
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Julie Eng, EVP, Optical Components and Chief Technology Officer at Coherent, explains a 6-inch InP wafer at Coherent’s advanced manufacturing facility in Sherman, Tuesday, June 16, 2026. (Angela P
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June 17 (Reuters) - Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.
A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.
Groups representing automakers, r
2026-06-18
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2026-06-18
GV Wire
Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.
A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.
“Unfortunately, price increases are unavoidable,” he
2026-06-18
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Apple to raise prices due to memory chip shortage, CEO tells WSJ
An Apple logo is pictured at an Apple store in Paris, France, August 17, 2025. REUTERS/Abdul Saboor
18 Jun 2026 05:23AM
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Apple to raise prices due to memory chip shortage, CEO tells WSJ
Reuters
Wed, June 17, 2026 at 2:23 PM PDT 2 min read
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June 17 (Reuters) - Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.
A surge in AI-driven demand for data centers has
2026-06-18
www.channelnewsasia.com
2026-06-18
CNA
Business
Apple to raise prices due to memory chip shortage, says CEO Tim Cook
Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.
A person points to an iPhone during Apple's event at the Steve Jobs Theater on its campus in Cupertino, California, US, on Sep 9, 2025. (File photo: Reuters/Man
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Apple to raise prices due to memory chip shortage, CEO tells WSJ
Apple to raise prices due to memory chip shortage, CEO tells WSJ
RefinitivLess than 1 min read
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Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ
Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ
Refinitiv1 min read
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