Google's announcement for the upcoming Googlebook, which tightly integrates Gemini features, signals that it is no longer limiting its PC strategy to the Chromebook line and is pushing into a higher-end product tier in the AI PC era. Chipmakers, including Intel on the x86 side and Qualcomm and MediaTek on the Arm side, are also joining the race, further intensifying competition in the AI PC market

Rising memory prices are reshaping the global PC market: stronger first-half notebook shipments are propping up revenue, but surging component costs threaten gross margins and are prompting cautious second-half planning by ODMs and brands, which are increasingly pivoting toward AI servers for relatively better profitability despite similar inflationary pressures and uncertainty.

PROPRICE LENS HOW TO TOOLS 3G, 4G & CALL PACKAGES CAREERS ABOUT CONTACT US Tech and Telecom Business CarBase ProSports Education Videos Scholarships More AI Chip Shortage Cripples PC Market — ASUS, MSI, Gigabyte Face Nearly 33% Decline By Afaq Wajdan Malik | Published May 9, 2026 | 1:34 pm Motherboard sales are falling sharply as ongoing AI-related chip shortages continue to cripple the PC h

Fewer people are buying parts and building new PCs from scratch.